We're All Mad With Ideas Here
After a freak paper cut accident that sent him into a day long coma, Joel Woodcock spent time wondering in a land of dreams destined to fill the blank paper that had cut him, full of inventive ideas. He awoke with a positive grin and a mind of madness that formed him into the creative animal that is The Cheshire Cat. His goal is to impress and connect with people through his work, so that he feels a sense of pride in knowing that people are touched or influenced by the content he releases. 
His madness and ideas translate not just into advertising ! 
as well as his strong thinking mind the Cheshire Cat loves training his physical capabilities in the hopes of not getting wrist cramps from creating ideas. 
He delves deep down the rabbit hole into searching for new ways to write lyrics which he hopes to use for future endeavours, as well as a passion to someday construct, design and sell fashionable clothing. 
His inspiration for interesting language and visual competence stems from his love of music and films, widening his eyes ready to pounce and catch any audio or visual masterpiece to throw into the whirlwind of ideas.